Wednesday, January 28, 2009

US Melon news 28 JAN 2009

Cantaloupes: Supplies on Honduras
Cantaloupes look to improve by weeks end and
Costa Rica supplies will be arriving then as
well. Florida and New Jersey distribution
points will be receiving the majority of the fruit
arrivals and West Coast (L.A.)* will be the
lighter of the two areas for sure. Cantaloupe
supplies look to have continued improvement
over the next 7-10 days which will in turn give
way to more aggressive pricing. MARKET
STEADY

Honeydews: Honeydew supplies remain light
and yields from Honduras are down overall.
The Honeydews continue to be in few hands,
but look to be improving over the next 7 days.
Similar to that of Cantaloupes, Costa Rica fruit
is starting to arrive, but only in light numbers.
Expect supplies to be much better next week
and market conditions will improve as well.
MARKET STEADY

Monday, January 26, 2009

US Melon news 26 JAN 2009

Cantaloupes: Supplies on Honduras
Cantaloupes continue to fall short of the current
demand pressure again this week. They are
still behind due to rain delayed planting gaps,
and as the newest area importing fruit, this will
put continued stress on the already light
supplies of available fruit until the week of
February 2nd. Costa Rica, should have their first
arrivals toward the end of this week, but
supplies will be light to start with. Cantaloupes
will remain tight over the next 2 weeks.
MARKET STRONG

Honeydews: Honeydew supplies remain light
again this week and yields from Honduras are
down overall. The Honeydews continue to be
in few hands, but look to be improving over the
next 2 weeks. Similar to that of Cantaloupes,
Costa Rica fruit should start arriving towards
the end of this week. MARKET STRONG

Calif farmers idle crops, veggie prices may rise

Consumers may pay more for spring lettuce and summer melons in grocery stores across the country now that California farmers have started abandoning their fields in response to a crippling drought.

California's sweeping Central Valley grows most of the country's fruits and vegetables in normal years, but this winter thousands of acres are turning to dust as the state hurtles into the worst drought in nearly two decades.

Federal officials' recent announcement that the water supply they pump through the nation's largest farm state would drop further was enough to move John "Dusty" Giacone to forego growing vegetables so he can save his share to drip-irrigate 1,000 acres of almond trees.

"Taking water from a farmer is like taking a pipe from a plumber," said Giacone, a fourth-generation farmer in the tiny community of Mendota. "How do you conduct business?"

The giants of California agribusiness are the biggest economic engine in the valley, which produces every cantaloupe on store shelves in summer months, and the bulk of the nation's lettuce crop each spring and fall.

This year, officials in Fresno County predict farmers will only grow about 6,000 acres of lettuce, roughly half the acreage devoted to greens in 2005.

That alone could cause a slight bump in consumer prices, unless lettuce companies can make up for the shortage by growing in areas with an abundant water supply, or the cost of cooling, packaging and shipping the crop suddenly goes down, experts say.

"Lettuce comes off the field and goes straight into the market, and if there's nothing coming off the field then the marketing chain goes dry, and prices go up," said Gary Lucier, an agricultural economist with the U.S. Department of Agriculture's Economic Research Service.

While the dry weather has exacerbated the problem, farmers' water woes are not all drought-related.

Supplies for crops and cities also have been restricted by several court decisions cutting back allocations that flow through a freshwater estuary called the Sacramento-San Joaquin Delta, the main conduit that sends water to nearly two-thirds of Californians. Environmental groups and federal scientists say the delta's massive pumps are one of the factors pushing a native fish to the brink of extinction.

Last year, federal water deliveries were just 40 percent of the normal allocations, fallowing hundreds of thousands of acres and causing nearly $309 million in crop losses statewide. That prompted Gov. Arnold Schwarzenegger to issue a disaster declaration, ordering state water managers to expedite any requests to move water around the state, in part so high-value crops like wine grapes, almonds and pistachio trees would stand a chance of surviving.

Federal reservoirs are now at their lowest level since 1992.

With such a grim outlook, many California farmers including Giacone are investing millions to drill down hundreds of feet in search of new water sources.

Depending on how much it rains this winter, federal water supplies could be slashed down to nothing this year, forcing farmers to rely solely on brackish well water. But the U.S. Bureau of Reclamation won't make an official decision until late February, said Ron Milligan, the agency's Central Valley operations manager.

The state Department of Water Resources, which also ships farmers water, has promised to deliver 15 percent of the normal allocations in October, but conditions are so dire that that's now in doubt, too.

"The consequences are expected to be pretty horrible in terms of farmers' revenue, but what's really disconcerting are the possible job losses," said Wendy Martin, who leads the agency's drought division. "Those communities that can least weather an economic downturn are going to be some of the places that are hit the hardest."

Richard Howitt, a professor of agriculture economics at the University of California, Davis, estimates that $1.6 billion in agriculture-related wages, and as many as 60,000 jobs across the valley will be lost in the coming months due to dwindling water.

Analysts haven't yet provided any estimates of crop losses this year. But Bill Diedrich, an almond grower on the valley's parched western edge, said he's already worried he may lose some of his nut trees in the drought.

"The real story here is food security," Diedrich told Milligan and other officials speaking at a conference in Reno, Nev. "It's an absolute emergency and anything to get water flowing quickly is needed."

In the meantime, the forecast appears to be worsening: Meteorologists are predicting a dry spring, and a new state survey shows the population of threatened fish is at its lowest point in 42 years, more imperiled than previously believed.

"This has devastating effects not only for the guys out there in the fields with the weed whackers, but it affects the whole farming industry," said Thomas Nyberg, Fresno County's deputy agricultural commissioner. "I'm just praying for rain."


Source: mercurynews.com

Publication date: 1/26/2009

Wednesday, January 21, 2009

US Melon news 29 DEC 2008

Cantaloupes: Supplies on Honduras
Cantaloupes continue to fall short of the current
demand pressure. They are still behind due to
rain delayed planting gaps, and as the newest
area importing fruit, this will put continued
stress on the already light supplies of available
fruit until the week of February 2nd. Costa Rica,
also a large growing area for some of the main
importers, is still about 12-13 days away from
the first fruit arrivals. Cantaloupes will remain
tight over the next 2 weeks. MARKET
STRONGER

Honeydews: Honeydew supplies remain very
low, but demand has slowed for the finish of
this week. Similar to Cantaloupes, Honduras
has only light supplies coming in, and the
honeydews are in very few hands. Costa Rica
is still 2 weeks away on Honeydew arrivals and
supplies will remain light going into and through
next week. MARKET STEADY

Thursday, January 15, 2009

UK: Environment secretary on food labelling

Source: The Telegraph

UK’s Environment Secretary Hilary Benn said that supermarkets and companies needed to label products more clearly to show consumers exactly where their food was coming from. Under current European regulations, a product's country of origin was the place where it had undergone its last significant process, but this could hide where it had really come from. Mr Benn suggested a voluntary labelling scheme for retailers and caterers that would show the country of origin. The Food and Drink Federation, however, said it would be an expensive move to label products like pizza or pies that had a number of ingredients. Speaking at the Oxford Farming Conference, Mr Benn said consumers could help boost the agricultural industry by eating healthier, locally produced food that was also more environmentally friendly because of less transport.

Robin Maynard, Soil Association Campaigns Director, commented that Hilary Benn should know there was already a label that delivered what he was calling for: the Soil Association's organic symbol, which offered a 'one-stop shop' for consumers wanting food free from bad ingredients, providing high animal welfare and care for the environment. Given organic farming used 26% less energy to produce the same amount of food as non-organic agriculture, organic farmers would be top contenders for Mr Benn's 'low-carbon farming award'. Robin Maynard continued that it was time the Secretary of State and Defra finally acknowledged that there was a burgeoning body of British farmers doing exactly what he and the public said they want, producing sustainable, climate-friendly food that was what our long-term food security depended on above all.


http://www.telegraph.co.uk

14.01.2009

Itaueira transformed its Yellow Honey Dew melon






In 2009 Itaueira will participate as an exhibitor at Fruitlogistica in Berlin for the 5th consecutive year. The company is expanding its presence in the European market thanks to the quality of its products.

Itaueira has transformed its Yellow Honey Dew melon (brand marks REI, CEPI and DUNORT) from just a commodity to a noble product, due to the different taste it offers to its consumers, turning tasting a melon into a pleasurable experience.
The company has also made it easier for the consumer to pick out melons in the store. Every commercialized fruit is already ripe, sweet and tasty, ready to eat.

The work developed by Itaueira has already been recognized by some competitors, who are now putting their melons into nets, trying to take advantage of this traditional packaging Itaueira has been using since 2001.



The company has increased the number of melons offered to the market every year, since the first harvest in 1999. The plan is to expand by 30% in 2009, to serve new markets.

In Europe, Itaueira products are already distributed by importers in The Netherlands, Spain, Italy and United Kingdom.

Since December 2008, Itaueira has been exporting to North America, where our distributors have been very impressed with our superior quality, safety, traceability, environment preservation, sustainability and social conscience.

The crowning glory was at the beginning of 2009; Itaueira received the PIF – Melon certification (Integrated Production) from Inmetro, Ibametro, Embrapa and The Brazilian Agricultural Secretary Office, with the authorization of the IAF – International Accreditation Forum.

According to OILB (International Organization of Biological Fight), Integrated Production assures the nomination of Premium Fruit to those certificated, due to its superior category above the other certificated fruits.

Itaueira is the first melon grower in Brazil to receive this certification, being GlobalGAP certified for 4 years and having the Carrefour Seal of Origin Warranty since 2006.

More info:
Adriana Prado
+55 85 4008-9113
Itaueira
www.itaueira.com.br
adrianaprado@itaueira.com.br

Publication date: 1/15/2009

Wednesday, January 14, 2009

US Melon news 14 JAN 2009

You melon-news seekers are really spoiled!

Cantaloupes: Extremely light supplies of
Cantaloupes in all ports of entry have put them,
along with the Honeydews, in a demand
exceeds supply situation. Honduras
cantaloupes are behind due to rain delayed
planting gaps, and as the newest area
importing fruit, this will put stress on the already
light supplies of available fruit. Costa Rica, also
a large growing area for some of the main
importers, is still about 2+ weeks away from
fruit arrival. These factors, coupled with the
very strong demand look to keep Cantaloupes
tight for the next 2-3 weeks and markets will be
very strong. MARKET HIGHER

Honeydews: Honeydews remain in a demand
exceeds supply situation and it looks as though
it will continue into and through next week.
Similar to Cantaloupes, Guatemala is finished
their pick on the first cycle of fruit, ONLY limited
sizes are available from Honduras, and the fruit
is in very few hands. Most of the Honduras fruit
is not quite ready due to the aforementioned
rain delayed planting gaps, and Costa Rica is
still a ways away. All sizes are short and it
looks to remain that way until Honduras fruit
starts to arrive and provide some relief.
MARKET HIGHER

US Melon news 12 JAN 2009

Cantaloupes: The last of the Guatemala first
cycle fruit and the beginning of Honduras fruit
is arriving in only LIGHT volume this week.
Honduras cantaloupes are behind due to rain
delayed planting gaps, and as the next area
importing fruit, this will put stress on the already
light supplies. Costa Rica, also a large growing
area for some of the main importers, is still
about 2-3 weeks away from fruit arrival. These
factors, coupled with the very strong demand
look to keep Cantaloupes TIGHT for the next 2-
3 weeks. MARKET HIGHER

Honeydews: Honeydews are in a demand
exceeds supply situation for the at least this
week and it could possibly continue into next
week. Similar to Cantaloupes, Guatemala is
finished their pick on the first cycle of fruit,
ONLY limited sizes are available, and the fruit
is in VERY FEW HANDS. Honduras fruit is not
quite ready due to the aforementioned rain
delayed planting gaps, and Costa Rica is still a
long ways away. ALL SIZES are short and it
looks to remain that way until Honduras fruit
starts to arrive and provide some relief.
MARKET SHARPLY HIGHER