Region of Murcia brands a quality benchmark in the European markets

Once again, the Region of Murcia will be taking part in “Fruit Logistica”, the trade fair to be held in Berlin from 4th to 6th February, exhibiting the best attributes of the Region’s agrifood products.

The Region of Murcia is committed to developing quality brands which award our agrifood products added value, enabling them to be easily identified by the most demanding consumers from foreign markets.

The diversity of produce, the outcome of its various microclimates and soils, makes Murcian farming an emblem; a synonym of the very highest quality. Hence, this region has, for decades, been known as the market garden of Europe.

Murcia is currently the second most important autonomous community in Spain in terms of vegetable exports and the third for fruits. The agrifood sector in Murcia accounts for ten per cent of the region’s Gross Domestic Product (GDP) and it employs fourteen per cent of the population, exports coming to some €1,500 million.

Murcia’s farming sector has always endeavoured to develop the utmost food quality and safety, together with the incorporation of the most modern technologies, to adapt its produce to a higher dynamic pace, in keeping with the needs of today’s consumer.

Commitment to innovation

In its commitment to innovation and quality, the Regional Authorities offer financial aid to foster the swapping over to varieties which are more in line with market demands, to boost the incorporation of young farmers, to advise and modernise farm businesses, to promote organic and integrated agriculture, to encourage sustainable rural development, etc. Always with the aim of increasing the Region’s farming sector and making it more competitive.

Hence, one of the most important lines of action for the Regional Government Agriculture Department comes under its “Agricultura Limpia” (Clean Agriculture) Scheme, where a variety of biological and biotechnological pest control techniques are used in order to raise the quality of the Region’s farm produce on international markets. Furthermore, pest control activities have intensified on products coming from other countries.

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