Itaueira transformed its Yellow Honey Dew melon

In 2009 Itaueira will participate as an exhibitor at Fruitlogistica in Berlin for the 5th consecutive year. The company is expanding its presence in the European market thanks to the quality of its products.

Itaueira has transformed its Yellow Honey Dew melon (brand marks REI, CEPI and DUNORT) from just a commodity to a noble product, due to the different taste it offers to its consumers, turning tasting a melon into a pleasurable experience.
The company has also made it easier for the consumer to pick out melons in the store. Every commercialized fruit is already ripe, sweet and tasty, ready to eat.

The work developed by Itaueira has already been recognized by some competitors, who are now putting their melons into nets, trying to take advantage of this traditional packaging Itaueira has been using since 2001.



The company has increased the number of melons offered to the market every year, since the first harvest in 1999. The plan is to expand by 30% in 2009, to serve new markets.

In Europe, Itaueira products are already distributed by importers in The Netherlands, Spain, Italy and United Kingdom.

Since December 2008, Itaueira has been exporting to North America, where our distributors have been very impressed with our superior quality, safety, traceability, environment preservation, sustainability and social conscience.

The crowning glory was at the beginning of 2009; Itaueira received the PIF – Melon certification (Integrated Production) from Inmetro, Ibametro, Embrapa and The Brazilian Agricultural Secretary Office, with the authorization of the IAF – International Accreditation Forum.

According to OILB (International Organization of Biological Fight), Integrated Production assures the nomination of Premium Fruit to those certificated, due to its superior category above the other certificated fruits.

Itaueira is the first melon grower in Brazil to receive this certification, being GlobalGAP certified for 4 years and having the Carrefour Seal of Origin Warranty since 2006.

More info:
Adriana Prado
+55 85 4008-9113
Itaueira
www.itaueira.com.br
adrianaprado@itaueira.com.br

Publication date: 1/15/2009